In a medium bowl add the flour, brown sugar, and cinnamon. Pour in melted butter and use a spatula to mix it all together to moisten everything. Set aside in the refrigerator while you prepare the cake.
Pour 1/2 of the batter into the prepared baking dish then sprinkle all of the cinnamon swirl mixture on top in an even layer. Scoop spoonfuls of the batter on top of the cinnamon swirl layer and use an angled spatula to spread the cake batter into an even layer,